ATLAS AUTHORITY Brings Legendary Sansui Audio Back to Life for Modern Audiophiles

RESTON, VA – October 26, 2023 – ATLAS AUTHORITY LLC, a Virginia-based company dedicated to reviving iconic audio brands, is thrilled to announce the relaunch of Sansui audio equipment in the United States. For those who remember the golden age of hi-fi, Sansui needs no introduction. But for a new generation, ATLAS AUTHORITY is about to introduce them to a legacy of sound quality and design. “We’re incredibly excited to bring Sansui back to the US market,” says a representative from ATLAS AUTHORITY, located at 12100 Sunset Hills Rd, Suite 150, Reston, VA, 20190-3221. “Sansui wasn't just an audio company; it was a statement. It represented a commitment to engineering, quality, and a really, really good listening experience. We felt it was time to bring that back." A Legacy of Innovation – What Made Sansui Special? Sansui's history stretches back to 1946, initially focused on manufacturing transformers and radio components. But it was in the 1960s and 70s that Sansui truly hit its stride, becoming a powerhouse in the hi-fi world. They weren't just making receivers, amplifiers, and turntables – they were pushing the boundaries of audio technology. Think back to the era – warm, rich sound was the goal. And Sansui delivered. They were known for their beautifully designed, high-powered amplifiers and receivers, often featuring distinctive styling and robust build quality. Their commitment to discrete transistor designs (meaning individual components instead of integrated circuits in many models) contributed to a unique sonic signature – a warmth and depth that many audiophiles still chase today. Models like the AU-9900 integrated amplifier and the SR-8000 turntable are legendary, commanding high prices on the vintage market. “A lot of brands focused on specs,” explains the ATLAS AUTHORITY rep. “Sansui focused on how the music felt. They weren’t just building equipment; they were building an experience. And that’s something we’re really trying to recapture.” The New Sansui – Bridging the Past and the Future ATLAS AUTHORITY isn't simply reissuing vintage Sansui gear. While respecting the heritage of the brand, they're also committed to bringing Sansui into the 21st century. The initial lineup of products focuses on bringing the Sansui sound to modern lifestyles, offering a blend of classic design cues and contemporary technology. Here’s a look at what’s currently available (and coming soon): Sansui AU-D11II Integrated Amplifier: This isn't your grandfather's amplifier (though your grandfather would probably love it!). The AU-D11II builds on the legacy of Sansui's classic AU series, offering a powerful 60W per channel of clean, dynamic power. It boasts a refined circuit design, incorporating modern components while retaining the warmth and musicality that Sansui is known for. It includes a built-in phono stage for vinyl playback, Bluetooth connectivity for streaming from your phone, and digital inputs for connecting to your TV or other digital sources. “We wanted something that would sound fantastic with both vinyl and streaming,” says the rep. “We think we’ve nailed it.” Sansui SR800 Turntable: Paying homage to the iconic SR800, this turntable isn't a direct copy. It features a newly designed tonearm and cartridge, optimized for modern vinyl. It has a robust build quality and a sleek, understated aesthetic. “This isn’t a flimsy, entry-level turntable,” explains the ATLAS AUTHORITY team. “It’s built to last and deliver exceptional sound quality.” It includes adjustable counterweight and anti-skate controls. Sansui CX-111CD CD Player: For those who still appreciate physical media, the CX-111CD is a high-quality CD player. It utilizes a premium digital-to-analog converter (DAC) to deliver clear, detailed sound. It’s designed to complement the AU-D11II amplifier and SR800 turntable, creating a complete Sansui system. Sansui P-D11 Headphone Amplifier: A dedicated headphone amplifier, the P-D11 delivers immersive sound for personal listening. It's designed to drive a wide range of headphones, ensuring optimal performance. More Than Just Equipment – It's About the Experience ATLAS AUTHORITY isn't just selling audio equipment. They're selling a lifestyle, a passion for music, and a connection to a legendary brand. They plan to host listening events and workshops, and they're actively building a community of Sansui enthusiasts. “We want to create a place where people can come together to share their love of music and experience the magic of Sansui,” says the rep. “We believe that music should be enjoyed, and we want to help people rediscover that joy.” Availability and Pricing The Sansui AU-D11II Integrated Amplifier is available now for $899. The Sansui SR800 Turntable is priced at $799. The Sansui CX-111CD CD Player retails for $499. The Sansui P-D11 Headphone Amplifier is available for $349. Products can be purchased directly from the ATLAS AUTHORITY website (www.atlasauthority.com) and through select authorized dealers. About ATLAS AUTHORITY LLC ATLAS AUTHORITY LLC is a Virginia-based company dedicated to reviving iconic audio brands. The company is committed to preserving the heritage of these brands while also bringing them into the 21st century with innovative products and a commitment to customer satisfaction. You can reach ATLAS AUTHORITY at 630-413-5801 or visit their website at www.atlasauthority.com. Contact: [Contact Name - to be filled] ATLAS AUTHORITY LLC [email protected]